Education and Empowerment at Seasonal College Runway Show
“Her Campus Media” hosted its seventh annual fashion show at the Revere Hotel on Oct. 13 during College Fashion Week.
Her Campus Media was founded by female Harvard undergraduates 9 years ago but its headquarters is based in Boston. Fashion shows are not the only goal of the organization. It wants to be the go-to destination for all things college women by providing cutting-edge style tips, advice on how to land internships, and the latest news on the fight for reproductive justice.
As for the fashion component, Windsor Weston, president and co-founder of the group said, “College women were feeling like they weren’t wanted at New York Fashion Week or Paris Fashion Week. It was inaccessible to them. So, we wanted to create a fashion show experience that was specifically made for the women in college.”
This year’s show opened with 20 models along the runway dressed head to toe in fall and winter inspired designs provided by their sponsor, Primark. Models walked down the runway in neutral, earthy-toned dresses and pants adorned with geometric patterns. One runway set, called “Printed Paradise,” featured the Singapore brand, Matter. Annie Wang, another co-founder of Her Campus Media, said, “They’ve cultivated this global community of artisans, who have created these really amazing heritage textiles.”
Primark, Sabre, EOS and ULTA Beauty were a few of the sponsors for the show. Each sponsor had rooms called “Dream Closets” with different themes where guests could take pictures. EOS had a tub filled with chapsticks that guests could climb into and get their picture taken. ULTA Beauty had a “Beauty Bar” where guests could get their hair and makeup done by professionals. Goody bags were passed out that included a Drink Test Kit by Sabre that allows women to check if their drinks have been spiked.
“I think all these sponsors and all these brands here are really making women feel empowered in different ways, whether it’s fashion, safety or glamming yourself up with hair and makeup,” Her Campus Media Marketing Coordinator Tatyanna Hubbard said. “They just really want everyone to be who they are.”