By: Emily Cristobal
Located near the heart of Central Park is a unique and timeless boutique called Index NYC.
On WEBN’s last day at New York Fashion Week, reporters were invited to cover the brand’s Sip and Shop Pop-Up which was hosted in partnership with influencer Allison Baker, better known as All Things Allison.
At the event, guests were able to browse Index’s latest styles of outerwear, active wear, and pieces that can be styled in more than one way.
Because it was a Sip and Shop event, guests were served snacks and beverages as they shopped. Guests looked through various coats, cashmere sweaters, and even gloves that were made out of recycled material.
Guests also had a chance of buying a raffle ticket to win a bundled prize of coupons, snacks and other goodies. All the proceeds from the raffle will be donated to charity organizations in Australia to aid those who were affected by the raging wild fires.
We spoke with Index NYC’s Public Relations manager. She explained that designer Doran Yona finds inspiration in romantic minimalism.
Yona, who wasn’t able to attend the event, creates his styles by starting with a base pallet of neutrals. Once he sketches his designs, he works hard to only use the finest materials. Yona ensures that his clothing is made ethically, meaning that he practices using fair-trade products and avoids using sweatshops to manufacture his collection.
All the clothing in the Index Collection is exclusively made in NYC.