By Ashlyn Wang
Ticketmaster has canceled the public sale of tickets for Taylor Swift’s upcoming tour because of overwhelming demand.
The sale was originally scheduled for 10 a.m. Friday. The company Thursday said on Twitter that they decided to cancel the planned public ticket sale. “Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand,” said the company, “tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled.”
The Eras Tour presale began Tuesday at 10 a.m. local venue time. Verified fans with access codes could make advance purchases with a limit of six tickets per code. Traffic to their site was unprecedented. According to Ticketmaster, 2 million tickets were sold on Tuesday, the most for an artist in one day. Of the 3.5 million verified fans who registered for early verification, about 1.5 million were invited to the presale, while the remaining 2 million were placed on a waiting list, the company said.
With her latest album, “Midnights,” Swift became the first artist to occupy the top 10 spots on the Billboard Hot 100 songs chart. After setting an all-time record with her 10th original album, the pop star announced Nov. 1 that she would embark on a 27-date stadium tour across the United States in 2023, later increasing to a 52-date tour. This is Swift’s first tour since 2018, kicking off in Glendale, Arizona, on March 17, 2023.
Swift Friday responded to the ticket sale chaos on Instagram, saying it was “excruciating” to see the fiasco in the presale.
“It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse,” she said. “I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could,” Swift wrote.